A nationwide network of charging stations, an electricity grid that enables the comprehensive electrification of society, a strengthened digital infrastructure in the form of fiber and 5G and many more solar and wind farms. These are just some of the projects in the Norlys group that require both capital and management power.
Therefore, Norlys is turning its management model upside down and is looking for new partners. The company states this in a press release.
- We have been very pleased to have PGGM and EDF Invest as minority owners of our fiber network, where they contribute strategic management power and valuable experience from other markets. This has given us the courage to also take on external partners in other parts of the group. The goal is to make visible and release the significant hidden value that has been built up in our companies, says Niels Duedahl, CEO of Norlys.
In order to set the group up to meet its growth ambitions, Norlys is implementing a comprehensive change in the entire way the business is managed.
- We are strengthening our focus on the long-term strategic development of the entire group, and at the same time we are implementing a radical decentralization of decision-making power. The goal of the latter is to put all of our business units much better able to execute and change. This applies not least to our customer-facing units, which we are bringing together in the new integrated customer company Norlys A/S, says Niels Duedahl.
Founding a new company
A newly established owner company called Norlys Group will have a Group Executive Board consisting of CEO Niels Duedahl and Group CFO Gert Vinther Jørgensen. Together with around 50 employees in Norlys Group, they will take the strategic development of the group into a higher gear and strengthen Norlys' role in the green transition and the digitalization of Danish society. However, there will be great freedom for the individual companies that Norlys Group owns.
- Norlys Group will in future act as an active owner of our various business units. We will not interfere in the operations, which we will leave entirely to the management of the companies. They will have full control over their own resources, so they can react quickly and be on target for their own profit creation, says Niels Duedahl.
The infrastructure companies Norlys Fibernet and Elnetselskabet N1 will continue as independent companies, now with even greater execution and change power in the companies.
Will win customers by combining energy and telecommunications offers
A new company that Norlys Group will own will be called Norlys A/S. Here, Norlys is focusing on winning the battle for the consumer market with coherent solutions that cover the entire household's needs for energy and telecommunications products.
- The telecommunications market in particular is a blood-red market, where price is often the only way to differentiate. But we do not believe that the market can be won by always being ten kroner cheaper than the competitors. We would much rather be the best at delivering a coherent solution that makes customers' everyday lives simpler and better, says Claus Flyger Pejstrup, CEO of Norlys A/S.
Norlys A/S will house all of Norlys' customer-facing business areas. The new company has been created to provide customers with a much broader and more coherent offering.
- Few consumers will do without power in the socket, charging for the electric car, lightning-fast internet, streaming, TV and a good mobile connection, and after the acquisition of Telia Danmark we can deliver it all. We have a unique position because we can, so to speak, cover customers' needs from the moment they wake up until they go to bed again. We believe that the market should be won by who is best able to solve the overall needs of the household, and we have set out to prove that, says Claus Flyger Pejstrup.
The management of Norlys A/S consists of CEO Claus Flyger Pejstrup, who has previously been Group Director of Norlys with responsibility for the end-customer business, and CFO Jesper Vinter Barslund, who has previously been Group Director of Infrastructure at Norlys.
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