Norlys has acquired Telia's mobile business in Denmark. That business will be integrated into Norlys. This means that within the next year, Danes will learn that the Norlys brand covers the entire household or business's needs within energy and telecommunications.
To solve this task, Norlys is establishing a joint brand and marketing department across the entire customer business. The department will be headed by Eva Lundgren, who comes from a position as Head of Brand, Marketing and eCommerce at Telia Denmark. She will take up a position at Norlys as the new Director of Brand and Marketing and will thus be in charge of continuing to position Norlys as a strong brand within energy and telecommunications, Norlys states in a press release.
- A well-known and engaging Norlys brand is crucial to our ambition to become a preferred supplier for Danish households and businesses, and Eva will help ensure that, says Ulf Lund, CEO of Norlys A/S.
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