Energi Danmark has decided to unite all its Nordic subsidiaries under one common name: Mind Energy. This is part of a strategic repositioning across Denmark, Norway, Sweden and Finland. Energi Danmark writes in a press release.
- Almost 75 percent of our business today lies outside Denmark's borders, and we are the largest independent energy supplier in the Nordics overall. Therefore, neither the name 'Energi Danmark' nor the other company names are any longer accurate. We are one pan-Nordic energy company with significant energy trading activities throughout Europe, the UK, the Balkans and Australia. Over the past year, we have worked on closer integration and a common strategy across the entire business and the four countries. Today's announcement is therefore a natural step in the execution of our strategy, says Louise Hahn, CEO of Mind Energy.
The background to the consolidation is the significant changes in the energy market after the energy crisis in 2022. Electricity prices have approximately doubled compared to the level before 2021, and price volatility has almost quadrupled. This is due, among other things, to uncertainty in the market, the phasing out of conventional forms of energy and increased production of renewable energy.
- We are in a time when it has become difficult for most companies to understand which energy agreement is most optimal for the company. It depends on a number of different factors, such as the company's consumption profile in the individual price range, the importance of energy prices for the company's profitability, ambitions for sustainability and the company's ability to adapt its consumption to energy prices, says Louise Hahn.
The new structure is intended to support companies' need to navigate a more complex energy market.
- As a CFO in a company with significant energy consumption, you should increasingly consider the 'Total cost of energy'. This means, among other things, what financial impact your energy agreement has in different scenarios and over a longer period of years. If you work long-term instead of making ad hoc decisions, it is possible to reduce financial uncertainty significantly and with potential savings. It is therefore crucial that you understand what you are buying and which alternatives you have chosen, says Louise Hahn.
jel
Text, graphics, images, sound, and other content on this website are protected under copyright law. DK Medier reserves all rights to the content, including the right to exploit the content for the purpose of text and data mining, cf. Section 11b of the Copyright Act and Article 4 of the DSM Directive.
Customers with IP agreements/major customer agreements may only share Danish Offshore Industry articles internally for the purpose of handling specific cases. Sharing in connection with specific cases refers to journaling, archiving, or similar uses.
Customers with a personal subscription/login may not share Danish Offshore Industry articles with individuals who do not themselves have a personal subscription to Danish Offshore Industry.
Any deviation from the above requires written consent from DK Medier.
