The plans were in place and the industry consensus was clear, the US East Coast was destined to become a hub for offshore wind and expectations were high at Resolux Group, a Danish-based subcontractor with American owners.
CEO at Resolux Group Mads-Ole Astrupgaard likes to describe the company as the IKEA of the wind industry:
- When you buy a wardrobe at IKEA, everything comes in a box - you’ve got the doors, back panels, screws, hinges - everything you need to assemble it. That’s essentially the same service we provide. We deliver complete kits for internals for wind turbine towers, so no one needs to run around saying “oh, we are missing this or that”. Everything is in the box, ready to go.
With a potential wind-boom on the horizon, expectations were high, tells Mads-Ole Aagaerstrup:
- The expectation was that we would grow with the offshore wind industry in the US. That was the plan, but now those ambitions have stalled. No one is investing and we are not investing in additional offshore production either. That would be strategic suicide, frankly.
Instead, Resolux Group is looking to diversify, on one hand strengthening their offshore capacity in Europe and Asia, while also looking to move into other industries.
- We are not pulling out of offshore wind, just choosing not to invest in US offshore right now and instead expanding our offshore business elsewhere, says Mads-Ole Astrupgaard.
The company is also actively moving into other verticals like automotive for instance. A significant part of what Resolux Group supplies, especially via their US parent company, already goes into automotive, aerospace, and defence.
- Wind is heavily politicised and tends to fluctuate. So we would like to be present in something more stable, so that what you might lose in one place, you gain somewhere else, says Mads-Ole Astrupgaard.
Change of strategy
Despite the challenges offshore, Mads-Ole Aagaerstrup remains optimistic, focusing on the untapped potential of the existing business.
- The onshore market and offshore outside of the US are still very important for us, and we are growing in several countries simultaneously. So from a business perspective, we are doing well, says Mads-Ole Aagerstrup pointing out that onshore still being the biggest market for the company.
He argues that there is more in it to their business, and the industry as a whole, than the US market:
- Americans are very focused on what’s happening within their own borders. So with American owners there can quickly be a concern about whether things are going to collapse following communication from the White House. That is where I come in and try to give our investors a broader picture on what is actually happening on a global scale.
Demand will return
On top of that, Mads-Ole Astrupgaard is a firm believer that the demand for energy in the US will return.
- The demand for electricity is much higher than what is being communicated. It’s urgent, we need a lot of power, fast. Right now, only wind and solar can scale fast enough. If you want to use fossil fuels, you need gas turbines to convert steam into power, but all turbine producers are saying they can’t deliver more than what’s already contracted through 2030, says Mads-Ole Astrupgaard.
In any case, the US energy system cannot do without wind and solar, argues Mads-Ole Astrupgaard.
- First, if you strip away climate goals and just look at the economics: wind and solar are still the cheapest forms of energy generation.
Second, renewable energy looks to play an important role when it comes to energy security in a time of uncertainty.
- It’s a lot harder to knock out a system based on widespread renewable assets than a single large power plant, which can be taken out easily, says Mads-Ole Astrupgaard concluding:
- So, however you slice it, we will still need wind and solar in the US energy system. It will not be shut down completely, that would cause other problems. That’s why I am cautiously optimistic for the long term.
This article was originally published in our magazine DOI 2026.
Text, graphics, images, sound, and other content on this website are protected under copyright law. DK Medier reserves all rights to the content, including the right to exploit the content for the purpose of text and data mining, cf. Section 11b of the Copyright Act and Article 4 of the DSM Directive.
Customers with IP agreements/major customer agreements may only share Danish Offshore Industry articles internally for the purpose of handling specific cases. Sharing in connection with specific cases refers to journaling, archiving, or similar uses.
Customers with a personal subscription/login may not share Danish Offshore Industry articles with individuals who do not themselves have a personal subscription to Danish Offshore Industry.
Any deviation from the above requires written consent from DK Medier.
