- OK holds on to first place – and even with a further increase in customer satisfaction. The majority of OK customers indicate that they have made an active choice in relation to their electricity agreement and thus have become familiar with what they really need. At the same time, they acknowledge that OK is the best in both service and product quality. Here, good service upon contact, but also the strongest relevant proactivity, says Sofie Breum, Country Manager at EPSI Rating Denmark. OK has maintained its status as the company with the highest score in customer satisfaction on the electricity market.
- This is what the energy company OK writes in a press release.
OK's first place was achieved with a score of 73.9 points out of 100, which is an increase of 1.4 points compared to last year. The industry average is 64.8.
Significant growth in electricity customers
At OK, Marketing Director Christian Ruhe is proud of the result, especially because the company has also increased its customer base in a fiercely competitive market.
- We are experiencing enormous growth and today have more than 200,000 electricity customers. Every single day, we are chosen by our customers. The fact that we are in the middle of a growth journey where there is pressure on the phones really just puts the great result even more into perspective. So I am really proud of that. We have a good product, provide good, proactive customer service and offer some user-friendly, digital self-service options. Now it is about maintaining customer satisfaction, says Christian Ruhe, while thanking OK's employees.
Responsibility in the spotlight
On EPSI's sustainability index, which assesses companies' ESG efforts, OK maintains its leading position. Christian Ruhe emphasizes that the customers' perception supports OK's work with responsibility.
- Overall, our goal is to be the Danes' preferred green energy partner for homes and businesses and to help our customers use electricity when it is cheapest and greenest. This of course means that electricity and e-mobility must play a much larger role in our business, but also a desire to take greater social responsibility in relation to the green transition. Therefore, it is not unimportant that we are actually perceived as such by our customers, says Christian Ruhe.
The EPSI survey for 2024 is based on 3,525 interviews with Danish private customers.
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